PENERAPAN KONSEP REVERSE LOGISTIC PADA PRODUCT FMCG (Studi Kasus :Industri Roti)
DOI:
https://doi.org/10.36815/semastek.v2i1.214Keywords:
FMCG, Reverse Logistic, RotiAbstract
Penelitian ini bertujuan untuk menerapkan konsep reverse logistik pada produk Fast-Moving Consumer Goods (FMCG) dengan fokus pada industri roti. Konsep reverse logistic menjadi semakin penting dalam menghadapi tantangan pengelolaan limbah makanan dan keberlanjutan lingkungan yang dihadapi oleh industri roti. Penelitian ini memberikan kontribusi pada pemahaman lebih lanjut tentang implementasi praktik reverse logistik dalam industri FMCG, khususnya pada produk-produk dengan umur simpan pendek seperti roti. Penerapan konsep ini berpotensi meningkatkan efisiensi dalam pengelolaan produk kembali dan mengurangi limbah makanan.Hasil penelitian diperoleh 4 alternatif dari model reverse logistic yang telah dirancang.
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